Countdown to Holiday Virtual Email Masterclass
BFCM is Almost Here. Is Your Beauty Brand Ready?
1,500+ emails. 50+ beauty brands. One 30-minute masterclass to help you finalize your holiday email strategy.
Black Friday and Cyber Monday are just around the corner. Before your campaigns go live, see how other beauty brands approached the biggest shopping season of the year.
Join CRM and lifecycle marketing consultant Alexandra Eide to explore more than 1,500 holiday emails sent by 50+ corporate and indie beauty brands during BFCM 2025.
We'll explore the promotional offers, campaign timing, and messaging strategies brands used last year, along with practical considerations to help you review your own 2026 holiday plans.
What we'll cover:
The offers and promotional messaging beauty brands used during BFCM 2025.
When brands launched their campaigns and how frequently they sent emails.
December opportunities, including shipping deadlines, gifting, and post-holiday promotions.
January retention strategies to help bring holiday shoppers back.
A final checklist to review before your holiday campaigns go live.
You'll leave with a BFCM and holiday email readiness checklist to help you put these insights into action.
Whether you're making final campaign adjustments or planning ahead for December and January, this session will give you fresh ideas and practical next steps.
SPEAKER
Alexandra Eide
Founder & CRM/Lifecycle Marketing Consultant, Alexandra Eide Consulting
Alexandra is a marketing strategist specializing in CRM, email marketing, and customer retention within the beauty industry. With experience at Cosmetic Executive Women (CEW) and Kiehl's Since 1851, she helps beauty brands build stronger customer relationships through data-driven lifecycle marketing strategies.
WHAT TO KNOW
This virtual masterclass is hosted on Zoom. Your access link will be included in your confirmation and reminder email after registration.
ABOUT BOYS IN BEAUTY™
WHERE INDUSTRY DRIVES CULTURE
BOYS IN BEAUTY™ is a members’ collective built to create space for people to engage with aesthetics openly, confidently, and without having to explain themselves.
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EVENT POLICY
All ticket sales are final. Tickets are non-refundable and non-transferable.
Every registration is reviewed. Non-member tickets are only charged once approved. Member tickets are reserved for active BOYS IN BEAUTY™ members.
Can’t make it? Let us know at least 48 hours ahead at rsvp@boysinbeauty.com so we can offer your spot to someone on the waitlist.
If BOYS IN BEAUTY™ cancels or reschedules, ticket holders receive a full refund or a seat at the new date.
By attending, you agree that photos, video, and session recordings may be used by BOYS IN BEAUTY™ in future communications.
This is a considered space. We ask every guest to engage with respect for one another, our speakers, and our partners.
Questions? Reach us at rsvp@boysinbeauty.com.