From Enquiry to Enrolment #2: The WhatsApp Playbook for Nurseries

​Every nursery in the GCC runs enquiries on WhatsApp. Very few run them well.

​An enquiry lands on one person's phone. It gets answered when they have a minute. The owner cannot see it, nobody else can pick it up, and when a parent goes quiet there is nothing to notice it with.

​Meanwhile, the new term is underway, and the enquiries that didn't convert last cycle are still pending.

​Karthik Jagannathan, Co-founder and CEO of Gallabox, joins Anshumaan Bhatt from illumine to follow a single nursery enquiry from the first message to the tour being booked, and to show what changes at each stage when the channel and the system are joined up.

​What we'll cover :

• ​Why parents choose the centre that replies first, and what that means for your team

• ​Reaching families in your catchment rather than broadcasting to everyone

• ​Working the enquiries that went quiet, including the ones from last term

• ​Using AI to handle the questions that arrive at 9 PM

• ​Where an enquiry should live once the conversation starts

​Thursday 8th October, 2:00 PM GST. Sixty minutes, including live Q&A