Close More Deals: A Sales Masterclass - Your Ideal Customer & Product-Market Fit
ICP development from existing customer evidence, PMF as a spectrum (with self-assessment), segmentation as the bridge to finding more best-fit customers. The 'whoever said yes' trap and how to break it.
Sales isn't just a function of your business; it's the skill that determines whether your startup or business survives and grows. This series reflects Ascender’s core belief: sustainable businesses are built through revenue, traction, and customers; not always venture capital.
Close More Deals gives attendees the frameworks, tools, and practiced confidence to find the right customers, make the ask, and close deals consistently. This 7-session series builds on the last, culminating in a complete personal sales playbook.
Ascender’s sales masterclass was built for those who have to sell as part of their role; either as a founder, small business owner or someone new to sales.
Ascender Members get 50% off; use code MEMBER2026 at checkout.
A sliding scale is available. Please email Ellen@ascenderpgh.com for assistance.