​Category Creators

​So...B2B or B2C?

​Neither?

​More people are building businesses with better tools and smaller teams. A new category of entrepreneur empowered by a new category of company.

​Creators, founders, designers — all using a suite of prosumer products to move faster without managing across bloated teams or massive agency contracts.

​It's a prosumer revolution.

​Still, as one of our favorite prosumer builders recently put it: Building this type of company is hard, unforgiving work. You have to make a very bold bet and take a leap to create a new category. It needs a long term vision and grit.

​We agree, and that's why we starting Category Creators — to connect the builders and growth drivers behind our favorite prosumer brands over delicious meals and memorable conversations.

​You're invited to dinner,

​Zach Hughes | Founder, Outlandish

​A Dinner Club for Builders in Prosumer

​Category Creators dinners are hosted in lovely apartments around NYC for the top prosumer builders & growth drivers in the city to connect in a relaxed environment over great food and memorable conversations.

​Dinner 001 is in a Soho Loft on Tuesday, September 15 at 7pm.

​See you there!

​The Dialogue

​Besides the usual intros and small talk, we'll bring a nonobvious question to the table for dialogue. Dropping soon...

​Details

• ​Date: Tuesday, September 15

• ​Time: 7pm - 9:30pm EST

• ​Location: Soho Loft

• ​Address: Shared with confirmed attendees

​Relay

​Relay helps scaled brands get massive, consistent short-form distribution on TikTok to drive organic growth at scale.

​Best of all? You do nothing. All we need is a product and a direction. We make the creative, review every piece for brand safety, and send it to 30,000+ U.S. creators who post from their own TikTok accounts. You get organic reach at scale, real data on what resonates, and a pipeline of proven creative ready for a paid budget.

​Outlandish

​Outlandish is a building the best founder community in NYC. We run events for builders & backers in tech and host monthly founders forum groups (next cohort launches Dec '26).

​If you'd like to make a nomination for another guest to join this dinner, please share the link directly, or let me know at zach@zach-hughes.com