Lunch & Learn: The Hedgefonds Henning Story

​Join us for our next Lunch & Learn on June 15 with @hedgefonds.henning, an Instagram phenomenon that started as a meme page and has since evolved into a real new-media business across multiple channels.

​Niklas Schwab is the person behind hedgefonds.henning on Instagram, Highperformer Henning on YouTube (part of the German public broadcaster FUNK), and HYPER, a newsletter and magazine.

​Henning has built a strong brand, reached a Gen Z audience in a highly authentic way, and turned cultural relevance into a real media business. Even though our world couldn't be more different, there's a lot to learn from that — especially when it comes to communication, attention, storytelling, and how audiences engage with brands today.

​What to expect:

• ​From Memes to Media Business: How a student Instagram page became a company with multiple channels and revenue streams.

• ​Building an Authentic Brand: What it takes to reach Gen Z and stay culturally relevant.

• ​Content, Attention, Storytelling: What every company — no matter the audience — can learn from how new media works.

​This session is designed to be interactive. Bring your questions about content, brand building, or what makes people actually pay attention.

​As always, we'll take care of the food! To ensure we have everything ready for you, please RSVP by June 13 (at least 2 days before the event).