Your Biggest Black Friday Yet on TikTok Shop

​Brands doing $10M+ grew their TikTok Shop sales 76% last Black Friday. The ones that missed it didn't lose in November. They lost in October, before the campaign even opened.

​Fernando Campos (co-founder of HiveHQ, operator of TikTok Shop brands doing $50M+ across his portfolio) and Dan Kriss (JoinBrands) are walking through exactly how to make BFCM 2026 your biggest sales weekend yet:

• ​The backward calendar. The one slide that shows every date that matters, working back from November 27. Most sellers find out about the October cutoffs too late.

• ​The four gates. The eligibility requirements that silently disqualify shops from the campaign, and how to check yours in minutes.

• ​How TikTok actually scores you. The baseline week, why going in hot is the most expensive mistake of October, and the play instead.

• ​Creator content, in time. A creator production cycle runs 3 to 4 weeks. When to order, what to sample, and how to multiply your first winning video.

​This is the calendar and checklist we run across real shops, and every registrant gets the Black Friday prep checklist by email, plus the recording if you can't make it live.

​Bring your questions. We'll take them live.