

Product Creation: A New Operating Rhythm
Product Creation: A New Operating Rhythm
An evening in Shoreditch with the people shaping how great products are made.
The most important decisions in a range happen early, and the best teams make them together. We’re bringing together merchandising/buying, design, product, and transformation leaders from across fashion, footwear, and apparel for drinks and a candid conversation about what’s actually changing.
On the panel
Bailey Heckel (ex: Ralph Lauren, Lululemon, Coldwater Creek)
Ceilidh Kane (ex: Fanatics, Yigal Azrouël)
Quoc Pham (ex: Nike, Converse, Capgemini)
Between them, they’ve seen product creation from every angle: inside global brands, on the consulting side, and in the trenches of system rollouts. They’ll share the real stories: how their teams found a rhythm that works, what they’d do differently, and how they’re thinking about AI from first idea to launch.
The evening:
6:30 pm Drinks and arrivals
7:15 pm Panel conversation
8:00 pm Meet the Room: compare notes with peers on what’s working, what isn’t, and what’s next
9:30 pm Close
Spaces are intentionally limited to keep the conversation open and personal.
Hosted by VibeIQ, celebrating an arrival in London.