Vital Stats 2026: Pinning Down the Peekaboo Buyer

​Today's B2B buyer has gone quiet.

​They research, compare and form their preferences long before you know an opportunity exists. They operate under a cloak of invisibility, harder to see and harder to track, only appearing when they're ready to engage. And by then, they may well have made up their minds.

​We call them the Peekaboo Buyer. And they're rarely one person. They're part of a large, complex buying group whose confidence you have to earn collectively if you want to win.

​Join us for breakfast at Transmission HQ, where we'll unpack the latest Vital Stats research from Transmission and dig into what it means for the way you market:

• ​Who the Peekaboo Buyer really is, and why they're so hard to see

• ​How buyers make up their minds before you ever get on their radar

• ​Why you're never persuading one person, but a whole buying group at once

• ​The growing role of AI, why outside voices carry more weight than your own comms, and how trust makes or breaks the decision

• ​Real-life ideas and examples for getting the Peekaboo Buyer to show up, trust you and advocate for your business

​8:30am for a 9am start | Transmission HQ, Butler's Wharf, near Tower Bridge