Cannes UnCanned 2026: Transmission Breakfast Briefing

​We went to Cannes – you get the spoils

​Transmission spent three days on the Croisette in candid conversations with B2B marketing leaders across Media, Creativity, and Sales. Now we're spilling the beans – the insights, the hot takes, and the practical thinking you won't get from anyone else's recap.

​No keynotes. No sales pitch. Just one morning of straight talk on where B2B marketing is actually heading, and what to do about it.

​Spaces are limited, grab yours today.

​Key talking points:

​1. Media

• ​Where your buyers are really hiding on their journeys

• ​Audiences, inventory, and the compromises made with Finance along the way

• ​The measurement tactics that finally appeal to the board

​2. Creativity

• ​Earning attention in a crowded market – and actually keeping it

• ​AEO, GEO, and making your content visible to the new AI audience

• ​What wins a LION – and why with ex-LIONs juror, Sarah Higgins

​3. Sales

• ​Closing the loop from brand to demand to a deal that's done

• ​Connecting brand and media investment to the revenue line

• ​Aligning brand, demand, and sales around a single account view at scale