The Popcultr Marketing Summit May 2026 - The Fandom Advantage
The 5th Popcultr Marketing Summit lands at MCM London Comic Con on Friday 22 May 2026.
You can go to games events, entertainment events, licensing events, publishing events, consumer products events. But all those marketing teams facing similar challenges across different verticals? They almost never end up in the same room. The Popcultr Marketing Summit puts them there.
We assemble the wider multiverse of pop culture marketing into one room, one day, inside MCM London Comic Con at ExCeL London. Marketers at the sharp end sharing what they have observed across the industry: what is working, what is changing, what is next.
Who's in the room
Marketing and comms teams from games publishers, streamers, anime distributors, film studios and entertainment IP owners. Community and social specialists working inside fandoms every day. Licensing, partnerships and consumer products people bringing IP to retail and experience. Brand marketers from non-endemic companies exploring how to show up in pop culture credibly. Agency, creative and platform teams working at the intersection of culture, audience and brand.
What you get
One day. One room. No parallel tracks, no breakout rooms. Ten 30-minute sessions: a data drop, a keynote, seven panels, a closing slot. Marketers at the sharp end sharing what they have observed across the industry. Lunch and refreshments. Time to explore MCM London Comic Con on your Friday Industry Pass. The post-summit report. Connections you can build on.
The format
Popcultr panels are practitioners discussing what they have observed across the industry, not presenting their own work. Peer-to-peer informed opinion, not case study delivery. Cross-sector learning is the point.
The Day
09:00: Doors open and registration
09:30: Data Drop
10:00: Keynote
10:45: Fandom Fluency
11:15: Coffee
11:45: The Popcultr Edit
12:15: Reading The Room
12:45: The Dark Arts
13:15: Lunch and MCM exploration
14:15: The Tabletop Renaissance
14:45: Lost In Translation
15:15: Afternoon break
15:30: Culture Shock
16:00: Closing slot
16:30: Networking and refreshments into the evening.
Full session details and speaker line-up at popcultr.events.
Produced by Experience12, in partnership with MCM London Comic Con
The Popcultr Marketing Summit is created and produced by Experience12. The summit takes place inside MCM London Comic Con at ExCeL London on Friday 22 May 2026.
Getting in
Friday Industry Pass for MCM London Comic Con is included for all confirmed attendees and sent direct from MCM. Collect your MCM pass at the Industry Pass desk at ExCeL on arrival, then collect your Popcultr Summit pass at the ICC Capital Suite.