Building Better Insights
Verelon Summer Sessions · A 30-minute express webinar
Building Better Insights
Most research is built entirely on self-reported stories. However, most of what drives our behavior is invisible to us. When asked why we do what we do, we build an explanation that makes sense, but is often wrong. This session covers how to diagnose the real drivers behind a decision through the questions you ask and the behavior you observe.
In 30 minutes, you'll walk away with:
Why confident, articulate answers are often the least reliable ones in your dataset
Question techniques that surface what's really happening, instead of what someone believes about themselves
Where to find behavioral evidence in data your organization already collects
How to design and interpret research for greater business impact
Who it's for:
Medical affairs teams capturing and reporting field insights
Insights functions in pharma, biotech, and beyond
Agencies conducting research or building strategy for clients
Commercial and brand teams acting on research they didn't run
Patient services teams designing around reported barriers to adherence
Anyone whose plans depend on what customers, patients, or stakeholders tell them
Your host:
Suzanne Kirkendall, MPH has designed and run behavioral research for pharma, biotech, and startups. She holds an MPH from Columbia and publishes peer-reviewed research on behavior change. She translates the science of behavior into research design and interpretation to deliver insights with impact.
This is the final Verelon Summer Session, a series of short, focused talks on the behavioral science advantage in healthcare.
Can't make it live? Register and we'll send you the recording.