Expand Your Brand Workshop
Does your business have a brand identity, or does it just have branding? 🤔
Or maybe you’re just plain bored with your graphics?
Would you like to feel confident when creating your marketing graphics? Have go-to templates and design elements? Feel excited to share your creations with your audience?
Maybe you HAVE worked with a professional brand designer, and you’re SO excited with the outcome, but you’re not quite sure where to go from here. 🗺️
Join me at the Brand Expansion Workshop for an hour of creative exploration and strategic branding insights that will take your small business from blending in to standing out.
In the Brand Expansion Workshop, we will work with your existing branding (Logo, Colors, Fonts) and EXPAND upon it. We’ll walk through the method I use with my clients to discover the visual direction of their brand, create a defined and cohesive look and feel, and then implement it across all their marketing visuals.
In this workshop we’ll cover:
How to discover your brand aesthetic when your branding guide has minimal direction or is nonexistent
How to go beyond the free elements in Canva so that your graphics stand out and feel unique to your business
How to create your own Brand Expansion Pack so that you have the tools you need and know exactly what to do when designing your marketing graphics
We’ll explore the unique blueprint of your brand with in-depth reflection and creative exercises to help you define your brand's personality, values, and aesthetic.
Next, we’ll craft a mood board that encapsulates your brand essence and walk through exactly how to bring this mood board to life, from how to find design elements to where you should be using them.
By the end, you'll not only know how to create a refreshed and refined brand identity but also how to maintain consistency in every visual aspect of your business.
You’ll walk away from this workshop with clear steps you can take to bring your branding from boring to brilliant, so people see YOU when they see your marketing visuals. 💖
This workshop is for you if:
You feel lost with your marketing visuals, unsure of your design choices, and tired of seeing the same generic Canva elements everywhere.
You have basic branding in place (logos, colors, fonts, website).
You and your business are closely intertwined, and how others see your business is tied to how others see you (AKA a personal brand).
You know who your business is for and what you’re here to do.
Much like the advice that says to dress for the job you want, having your marketing visuals tailored to your personality, expertise, and approach will help you dress for the world-changing work you’re already doing. 💃
Don't miss this opportunity to transform your branding into a resonant visual identity, leaving a lasting impact on your audience!
** This is a real, actual workshop where I will be walking you through the steps I take with clients and give you TONS of inspiration for how to do this for yourself. There will be no hard pitch, and I will not waste your time by talking about the problem without giving you solutions. **
** This event WILL be recorded and a replay sent out to all who sign up. **