If you build it, they won’t come: The power of go-to-market when transitioning from founder-led sales

​Join us for an insightful firechat chat that delves into the pivotal business transition from founder-led “sales” to comprehensive go-to-market strategy and execution. As your business grows, it becomes essential to evolve across sales, marketing, growth, and customer success to sustain and amplify your success. 

​Panelists:

• ​Lexy Franklin - Founder/CEO at Sidebar 

• ​Mallory Lee -  VP of Operations at Nylas 

• ​Jared Robin - Co-Founder at RevGenius

​Our expert panelist will share their experiences transitioning from founder-led sales, how they have worked with founders during this transition and lessons learned along the way. 

​Key Takeaways: 

• ​Understanding the pivotal moments when founder-led sales become limiting and strategies for a seamless transition.

• ​Developing a strong go-to-market strategy that aligns with your product-market fit and business goals.

• ​Leveraging technology and tools to streamline operations and enhance customer experiences.

• ​Building the right peer group for advice and support during this transition 

​Don't miss this opportunity to gain valuable insights and practical strategies for scaling your business beyond founder-led go-to-market. Join us to learn from industry experts and take the next step toward sustainable growth.