LinkedIn Profile Optimization and Content Strategy for Health & Wellness Practitioners
If you selected:
Early Bird + Testimonial ➝ complete payment here
Early Bird ➝ complete payment here
Standard ➝ complete payment here
Your clients trust you and the quality of care that you provide in their sessions. But is your LinkedIn profile also showcasing your expertise and level of care to potential clients as well as corporate wellness buyers/HR leaders/benefits program managers?
Most health and wellness practitioners built their business on referrals and word-of-mouth and that's worked. But if you're ready to grow beyond who already knows you or you're eyeing corporate wellness partnerships and want to be taken seriously by the people writing the checks, your online presence needs to do some of that trust-building for you.
LinkedIn is where professionals including the HR leaders, benefits managers, and corporate wellness buyers you want in front of are already spending their time. And unlike a full website build, it takes an evening to fix, not a redesign budget and weeks of back and forth with a designer plus copywriter.
In this workshop, I'll walk you through exactly how to turn your LinkedIn profile from a typical static resume into a working extension of your health and wellness practice one section at a time, live with immediate, practical edits you can make during the session.
This Workshop is Designed for...
Solo health & wellness practitioners who:
want to grow beyond referrals and word-of-mouth
are looking to break into (or expand within) corporate wellness offerings and need a LinkedIn presence that reads as credible and unique to corporate buyers
don't have a website yet or doesn't have time to build one and wants LinkedIn to function as their mini personal brand site in the meantime
want to help more people but know their current online presence isn't reflecting the quality of care they actually provide
Workshop Agenda
Brief Introduction to LinkedIn and Why Your LinkedIn Profile is Untapped Potential
The shift from "just a resume" to a trust-building asset especially for corporate wellness visibility
Profile Section Breakdown & Live Edits
Headline, About section, Services section, Featured content, Experience, Education, Skills, Projects, Volunteering, Recommendations, Languages, Interests—what to write in each section and how to say it so it reads as credible to both potential clients and corporate decision-makers
The Banner as Prime Real Estate
The common thing that most practitioners leave blank but you will make the most out of this space to stand out from the crow. I will share how you can design a LinkedIn banner that works on both desktop and mobile and what to include in the banner image.
LinkedIn Content Strategy Basics
What to actually post, how often, and how to talk about your work without it feeling like a sales pitch
Live Q&A + Wrap Up
Bring your LinkedIn profile and ask questions specific to your situation
What You'll Walk Away With
A clear, section-by-section walk through on how to rewrite your LinkedIn profile for optimal visibility
A properly designed banner concept sized correctly for both browser and mobile
A simple, sustainable content approach you can actually keep up with
A stronger sense of how to position yourself for potential clients and/or corporate wellness opportunities even without a website
Frequently Asked Questions (FAQs)
Do I need to have a LinkedIn profile already?
Yes please come with an existing profile (even an empty one) so you can apply the edits live during the workshop.
Is this customized to my specific clinic or brand?
This session covers high-level strategy and optimization tips that applies across health and wellness practices. If you want something tailored specifically to your healthcare clinic or health and wellness brand, you can email me to ask about private workshops or DM me on LinkedIn!
Will this be recorded?
No. Please attend live so you actually can get the optimization work done during the session and can ask me any questions you might have.
Do I need to have a website already?
No, this workshop is especially useful if you don't have a website yet since we'll treat LinkedIn as your interim personal brand hub!
Why should I join this workshop instead of buying a LinkedIn course?
Because you’re busy with client sessions + admin work already and that LinkedIn course is just going to collect dust on your digital shelf. When you come to the workshop, you’re holding yourself accountable and getting this done in an hour instead of putting this off for another year or two which is delaying your potential business opportunities!
What's the difference between the pricing tiers?
Early Bird + Testimonial ($100 CAD + tax): our lowest rate in exchange for a testimonial after the workshop
Early Bird ($110 CAD + tax): discounted rate for registering early
Standard ($120 CAD + tax ): regular pricing
Meet Your Guide - Michelle Hsu
A former tech marketer who worked in both public and private sectors for 10+ years and specialized in content marketing and content strategy.
Now as an Intuitive Business Strategist and Marketing Consultant, I help health & wellness practitioners, clinics, and brands close the gap between the quality of care they provide to clients and translating that same level of care to their digital presence and content strategy.
I've conducted many social media optimization sessions for solopreneurs and founders both in Asia and North America as well as leading LinkedIn optimization work for organizations like Artists Against Racism.
My approach isn't about generic "best practices" but rather integrating Traditional Chinese Medicine (TCM) philosophy into how I work. The way a good TCM practitioner listens and understands the whole picture before they prescribe anything, that's also how I approach my client sessions.
✨ My Why ✨
Beyond being a business and marketing consultant, this is personal.
I'm Taiwanese and I grew up with both Traditional Chinese Medicine (TCM) and Western medicine side by side, exposed to everything from spiritual practices and culturally-rooted rituals, to body work, food healing, and yang sheng (養生). At a young age, I learned that holistic health isn't just a wellness trend, it's just how healing actually works: mind, body, and spirit, all connected.
Then I spent most of my career in corporate tech, and I experienced the burnout, stress, and anxiety that comes with it...the kind that eventually shows up in your body whether you're ready for it or not. Through insurance benefits, I started trying different modalities here: chiro, physio, osteopath, naturopath, acupuncture, chiropodist, therapy, massage, speech therapy...a bit of everything.
And because of my business and tech background, I couldn't help but notice the gap. So many of the practitioners I now have on speed dial are the ones I trust enough to refer my own friends and even acquaintances without a second thought. But most of them barely had an Instagram presence, or a full LinkedIn profile, or a website that would sell the practitioner the way I sold them to my friends. And yet, because my friends trusted my word, they went anyway and they got the healing they needed.
That got me thinking about everyone else. All the people who don't have a friend to vouch for a practitioner first. All the people who might need exactly this kind of healing but don't know it exists or don't feel comfortable exploring it because they've never seen anyone talk about it in a way that felt approachable.
This workshop came out of that. It's my way of closing that gap and bridging talented practitioners who are already doing incredible work to the people who need them. Including the ones who don't know it yet.
If that's you, then let's make sure people can actually find you, see if what you do and how you do it feels right for them, and feel comfortable enough to book that first session😊