Land your first 10 customers with Founder-led sales
Tired of sending DMs that go nowhere? Join me live on Nov. 22nd and leave with a playbook for landing your first 10 customers.
In this session, I’ll walk you through implementing the founder-led sales playbook we’ve used across industries to land early customers, including a signal-based approach that drove $180k in pipeline from just 87 DMs.
What we’ll cover:
The three variables that matter. Finding the right people, reaching out at the right time, and sending the right message.
How to pick your first target. Use your available data to find the segment of your ICP that converts fastest and at the highest deal value.
Timing signals. How to identify what your best customers had in common when they bought (funding, key hires, product launches, compliance pressure, and more), and how to spot those signals in others.
Mining your own network. How to turn your LinkedIn connections into a scored, prioritized prospect list in minutes.
The outreach message. The short template we use, and a simple approach to crafting your own.
What to do when the list runs out. Four ways to keep the pipeline going, plus how we reached hard-to-reach contacts with a 50% reply rate.
You’ll leave with:
A process you can immediately implement for finding who to talk to and when
A message template you can use the same day
Access to our internal ICP finder tool we built for this
Who it’s for: Founders who are doing the selling themselves and want a clear path to landing their first 10 customers.
Hosted by Santiago Vargas (santiago--vargas), founder of Outlier Studio.
📅 November 22nd, 2026 @ 11:00am
📍 Zoom