Product Marketing Adventures Podcast LIVE + Social Hour
Every PMM knows what to do when growth is easy, but fewer have been in the room when things start to lull.
GetWhys, the buyer intelligence platform providing real buyer insights, is bringing Product Marketing Adventures to San Francisco for a live recording. Host Elle Grossenbacher sits down with Keith Hamrick, Director of Product Marketing at Docusign, and Brandon Riggs, Product Marketing Manager at GetWhys. They'll dig into how one of B2B's most loved brands went from a pandemic sales surge, to a slowdown, to its next growth story. They'll also pick your favorite, iconic marketing campaigns to evaluate against real buyer insights. Will it be a roast or a celebration? Only time will tell...
What you'll get
Food and drink, for starters. Important stuff!
The inside story. How Docusign rode the e-signature boom, what happened when growth slowed, and how the team rebuilt momentum with Intelligent Agreement Management, which hit 40,000+ customers in under 18 months.
How the research got done. Keith's team starts with GetWhys to find buyer pain points fast, then pressure-tests them with interviews and quant. He'll walk through how that mix shaped Docusign's next move.
A playbook you can steal. The story broken into the steps, metrics and stakeholders you'd need to run the same play in your own role.
A live messaging critique. A few famous campaigns go on screen, we show what real buyers said about them, pulled straight from GetWhys' proprietary database of real buyer interviews.
Your question on the show. Live Q&A.
Social hour. Stick around for drinks and mingling!
Schedule
6:00pm Doors open, drinks and socializing
6:30pm Live recording begins
After the recording Social hour
Speakers
Elle Grossenbacher, host of Product Marketing Adventures and founder of Dusted
Keith Hamrick, Director of Product Marketing at Docusign
Brandon Riggs, Product Marketing Manager at GetWhys
Space is limited. That's not a marketing ploy...we mean it! We want to see you, so grab your seat now!