Virtual Campfire with Changemakers: Women's Representation in Ads & Media
Every day, we scroll past countless ads, posts, shows, and headlines featuring women. Who do we see in them? What roles are they playing? And how much of what we see quietly shapes the way we see ourselves and each other?
Join us for Virtual Campfire with Changemakers, our online gathering where we come together beyond borders to spark meaningful conversations, share stories, and hold space for one another. Host Carmen Chan, Founder of Girls Be Change, brings together a small circle of women from around the world to have the conversations we don't always get to have — up close, personal, and honest.
This time, we're turning toward the images and messages we take in every day, often without stopping to notice them.
Our focus is "Women's Representation in Ads & Media." This session is a space to reflect on how women are portrayed across ads, social media, film, TV, and the news — what we see, what we don't, and how it has shaped our sense of self, our relationships, and the choices we make. We'll share what we've noticed in our own lives and cultures, and explore how we might engage with media — as audiences, creators, and consumers — more consciously.
🔥 Bring wood to the fire: Bring one ad, post, show, or headline that stuck with you — for better or worse — or a personal story about a time media shaped how you saw yourself or someone else.
Come ready to share, vent, question, or simply listen. No topic is off-limits. No experience is too small or too complicated.
Joining Carmen for this gathering are Samantha Chung, founder of Ripple Marketing and a sustainable marketing strategist; and Ren Wan, a writer, editor, and sustainability advocate who brought swapping culture to Hong Kong.
This is not a panel. Not a webinar. Not a lecture. It's a circle. What's said here, stays here.
Come as you are. Leave seeing a little more clearly.
In order to curate a more engaging experience, we limit each Virtual Campfire session to 10 participants only. This session will not be recorded.
Meet Your Campfire Host
Carmen Chan | Girls Be Change
Carmen Chan is a people-driven entrepreneur and founder of Girls Be Change, a social business dedicated to empowering girls and women to become explorers and changemakers. Building on her decade-long experience running ventures like Carmen Chan Jewelry and Studio C, as well as her networks with nonprofits and social enterprises, Carmen founded Girls Be Change to address the pain points faced by underserved women and the challenges of women leaders. Through building communities and sharing expertise among global changemakers, she is on a mission to tackle gender inequality collectively and foster supportive networks of changemakers.
And Our Wonderful Co-Hosts!
Samantha Chung | Founder, Ripple Marketing | UK
Samantha Chung is the founder of Ripple Marketing, where her mission is to shape an inclusive and sustainable future through strategic marketing. With expertise in content and social media marketing and a deep commitment to sustainable practices, she guides companies in integrating responsible consumption into their business models. Her work with clients is grounded in continuous improvement, collaboration, and a shared dedication to making a positive, incremental impact.
Ren Wan | Writer, Editor & Sustainability Advocate | Hong Kong
Ren Wan is a wordsmith, editor, and sustainability advocate with over 15 years of experience shaping narratives for global brands, media, and community initiatives. Her career has taken her from editing features at leading publications to translating for iconic fashion houses, and from crafting bilingual content for APAC markets to pioneering sustainability movements in Hong Kong.
As a freelance translator, copywriter, and editor, Ren has worked with renowned names, bringing creative campaigns and original content to life across cultures and platforms. Her expertise spans editorial planning, transcreation, content marketing, and brand linguistics — always with a focus on authentic storytelling and strategic communication.
Beyond words, Ren is deeply committed to environmental and social impact. She introduced the culture of swapping to Hong Kong, curated the Made of Bamboo exhibit to spotlight circular design, and has actively championed community-driven sustainability projects. Parenthood has further inspired her to build a better world, blending advocacy, creativity, and empathy in everything she does.
About Girls Be Change
Girls Be Change is a global social business that empowers girls and women to become explorers, leaders, and changemakers. Through community-building initiatives, impact-driven expeditions, and transformative retreats, we create spaces — both online and offline — where women can learn, connect, and co-create solutions for a more equitable and sustainable future.
Since our founding in 2024, Girls Be Change has brought together a community of over 300 women changemakers from around the world, forming partnerships with more than 40 organizations and hosting 20+ gatherings across cities including Hong Kong, Bali, Jakarta, Nairobi, Dar es Salaam, Copenhagen, Malta, Lima, and New York. Together, we are redefining what it means to lead with purpose, collaboration, and courage.
This gathering is open to women only. For RSVP enquiries, please contact Carmen at cc@girlsbechange.com.
Language: English