The Owned Story™ Workshop

​Own Your Story™: Narrative Architecture for Founders and Leaders

​A focused half-day workshop for founders and leaders who know what they are building but haven't yet found the words that make the world believe it.

​Most founders are technically fluent and deeply knowledgeable, but narratively incoherent about the product or brand they are building. They have built something real and then describe it in language that sounds like everyone else's, or in jargon that makes people's eyes glaze over in the first thirty seconds. AI has flooded every channel with polished, confident content that audiences are frankly getting quite tired of. What cuts through now isn't better copy but a true human voice, a purpose that can be understood before being felt, and a clear signal of what you and your product stand for.

​Who this is for:

This is for brand leaders, founders, and entrepreneurs who are deep in execution mode.

You know exactly what you are building and why, but you haven't yet found the language that makes others believe it, too.

This is not a personal branding exercise, and it is not about making you sound more polished. It is about building a narrative that is native to your industry, your customer, the problem you are solving, and the specific conviction that got you here.

​Ideal attendees include Series A and beyond tech founders, D2C founders and entrepreneurs, brand leaders, C-suite leaders whose communication has become careful and forgettable, purpose and mission-led founders, and nonprofit leaders with a mission the world isn't hearing clearly enough, often because it sounds too complex when it really isn't.

​What you will get:

​-A completed Owned Story™ Canvas, which is a one-page narrative framework you can use immediately across pitches, conversations, media appearances, and with various stakeholders.
-A 90-day Owned Story™ roadmap tailored to your industry and voice.
-Live editorial feedback from a former award-winning journalist and brand storyteller with twenty years of testing whether stories actually hold.
-One 1:1 follow-up session after the workshop to pressure-test what you have built.

*Lunch is included.

​About the instructor:

​Puja Bharwani has spent twenty years at the place where truth-telling and trust-building meet. As a Reuters award-winning journalist, the Head of Marketing for Antler in Southeast Asia, and as a co-founder of AI platform Wizly, she has had to sell a vision before the product existed and has built brands and narratives from scratch in some of the most competitive and noisy markets in the world.

​She has built her own story in public, constantly adapting to the changing dynamics of the ecosystem, learning and often unlearning in real time. She is a proud mum of three, a recovering early-stage startup founder, a podcaster, and a writer, and she has lived enough of this to know what actually works. She previously ran a communications consultancy working with brands like Abbott, Grab, Condé Nast, and Temasek, as well as a rotating door of ambitious founders who were brilliant at building things and slightly less brilliant at explaining them.

​Today, she works with a select group of founders and leaders who are done with safe language, helping them find the specific and ownable narrative that was already there, waiting to be named.

Read more to understand Puja's philosophy on positioning:
Know what you stand for, before the world decides for you
Direct Narrative Leadership

This workshop is part of The Human Edge series, powered by Wizly

​The Human Edge is a curated series of domain-specific workshops designed for leaders who are done with theoretical frameworks and want to leave the room with something they can actually use. Every session is hands-on, interactive, and built around one outcome: an immediate action plan you can execute from the following week.

​Owned Story™ is the communications and narrative edition of that series. Where other Human Edge workshops focus on AI enablement across Finance, Supply Chain, HR, and Marketing, this one focuses on the most human advantage of all, which is your story, your point of view, and your ability to own the conversation in your industry before someone else does.