Private HCP Engagement Roundtable: Brand Reality Meets Physician Context

​This invite-only, peer-level roundtable brings together senior brand and commercial leaders for a candid discussion on where HCP engagement breaks down—and how to better recognize when physicians are actually ready to engage.

​15 min — Physician reality
Iqra Aftab, MD, practicing physician, on how engagement is experienced inside real clinics: what cuts through, what gets ignored, and why timing and context matter more than channel.

15 mins — Brand perspective
Hemanth Padmanabhan (former Novo) on the challenges brands face to engage HCPs.

​30 min — Open discussion
Peer Q&A focused on signals of readiness, engagement timing, and the gap between engagement data and real prescribing behavior.

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​Who should attend: This roundtable is best suited for senior brand and commercial leaders who directly own or influence HCP engagement strategy and measurement, including:

• ​Director/ VP of Brand Marketing

• ​Director / VP of HCP Engagement, Omnichannel, or Customer Experience

• ​Director / VP of Commercial Analytics, Market Insights, or Advanced Analytics

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​About Me

​Iqra Aftab, MD--practicing rheumatologist, VP of Docs in Tech. Focused on bringing physician-led intelligence and real-world clinical context into engagement strategy.