Dominating DTC: Building a Brand That Wins Online with Sunny Jiang, CEO and President of Eyebuydirect
What does it take to truly dominate in the DTC space?
For Sunny Jiang, CEO and President of Eyebuydirect, it’s all about blending innovation with consumer obsession. Over the past seven years, Sunny has led Eyebuydirect through explosive growth, quadrupling revenue and transforming the company into a global online destination for high-quality prescription eyewear.
In this live interactive session, Sunny will pull back the curtain on how she built a thriving DTC brand by:
Harnessing AI to personalize the customer journey and drive operational efficiency
Prioritizing tools and technology that elevate the consumer experience
Scaling sustainably while maintaining brand integrity and trust
Balancing creativity and data in digital marketing and e-commerce strategies
Sunny brings a wealth of insight from overseeing every aspect of the business, from finance and operations to marketing and innovation. Her story offers a roadmap for founders building online-first brands in fashion, accessories, and beyond.
Join us for a candid and actionable conversation on how to scale your DTC business the smart way, and create an online brand that truly stands out.
Learn More About Sunny Jiang, CEO and President, Eyebuydirect:
Sunny commands the helm as both the CEO and President of Eyebuydirect, where her leadership extends across the domains of Finance, Operations, Marketing, and beyond, evolving her role into that of a dynamic general manager and visionary CEO. Over her seven-year tenure at the helm, Sunny has orchestrated a remarkable transformation, propelling the company to unparalleled heights while quadrupling its top-line revenue.
At the heart of Sunny's success lies her profound expertise in digital marketing and E-commerce, areas where she has consistently demonstrated a keen understanding and innovative approach. Through her strategic insights and relentless pursuit of excellence, Sunny has crafted and executed highly effective online marketing strategies, elevating brand visibility and optimizing overall business performance through a comprehensive array of digital initiatives.
Yet, beyond the boardroom, Sunny's life is enriched by her role as a devoted mother. With two children to nurture, she embodies the delicate balance between professional ambition and familial devotion. In every aspect of her life, Sunny exemplifies resilience, creativity, and an unwavering commitment to excellence.