Validating your idea is not customer discovery

​Think you've validated your startup idea? Think again.

​Too many founders mistake positive feedback from friends, family or a handful of conversations for genuine customer validation. The result? Building products nobody actually wants.

​Join Charles Hope, founder of Your Startup Advisor, for a thought-provoking session that challenges one of the biggest misconceptions in the startup world. You'll discover why validating an idea and conducting customer discovery are two very different things—and why understanding the difference could save you months of wasted time, money and effort.

​In this session, you'll learn:

• ​Why customer validation isn't the same as customer discovery

• ​The common mistakes founders make when trying to validate an idea.

• ​How to conduct meaningful customer discovery that uncovers real problems and genuine demand.

• ​Practical techniques to help you build something customers actually want and are willing to pay for.

​With 26 years of professional experience, including more than 14 years working with startups, Charles is known for giving founders the honest advice they need—not just what they want to hear. A four-time founder, advisor, mentor and workshop leader, he's supported more than 650 founders and works with 16+ startup programmes around the world, helping entrepreneurs turn promising ideas into successful businesses.

​Whether you're still shaping your idea, preparing to build your MVP, or already speaking to customers, this session will help you rethink your approach to validation and leave with practical tools you can apply immediately.