

Sell Like A Mind Reader: How to understand what buyers actually need in order to say yes.
A Sales Workshop for Asheville Business Owners
Most sales advice is built around scripts, pressure, and techniques that make everyone involved feel like they’re being sold to.
This workshop takes a different approach.
Join Jonathan W. Pritchard for a practical midday session on how people actually make buying decisions, why good opportunities stall, and what you can do to make sales conversations clearer, easier, and more effective.
Jonathan has spent more than 20 years studying attention, perception, influence, and decision-making as a professional mind reader, speaker, and consultant.
In this session, you’ll learn how to:
Understand what a buyer actually needs before they can make a decision
Ask better questions without turning the conversation into an interrogation
Recognize what’s really behind common objections
Communicate value without relying on scripts or pressure
Make the next step feel clear and natural
Spot when a “sales problem” is actually being caused somewhere else in the business
This isn’t a motivational sales talk.
You’ll work through real situations, apply the ideas to your own business, and leave with tools you can use in your very next sales conversation.
The session is designed for business owners, founders, leaders, and anyone responsible for generating revenue.
Come prepared to think differently about what selling actually is.