Behind The Screens: Content Creator Meetup in Seoul
The content creator economy has grown into a half-billion-dollar industry, and Seoul is at the epicenter of this global movement. Yet, in an age dominated by AI and an ever-increasing wave of content from Korea, creators are grappling with new challenges: market saturation, content differentiation, and sustainable growth.
Join us at the Content Creator Economy Summit in Seoul, where thought leaders, creators, and industry experts will come together to tackle these pressing issues.
Location of event: Next Challenge, 2nd floor, 59 Ewha Women's University Road, Seodaemun-gu, Seoul
Our goal is to foster an environment of learning and collaboration, where we explore opportunities, share best practices, and co-create sustainable business models that can thrive in this dynamic ecosystem.
This summit is more than just a conference; it's a platform for meaningful dialogue and actionable insights. Whether you're a seasoned creator, an emerging talent, or a brand navigating the creator economy, this event will empower you with the tools and connections to succeed in the ever-evolving landscape of content creation. Let’s build the future of content creation—together.
(Panel 01) The Challenges and Oppurtunities for Korean content creators in a saturated market
Riding the Korean wave can catapult content creators to new heights, but behind the glitz lies a complex web of challenges and opportunities. This session dives into the often-overlooked realities of content creation in Korea, from breaking into saturated niches like travel, skincare, and culture to navigating the legal complexities of monetisation, visas, and sponsorships. Our panel will discuss how creators, both local and foreign, can support one another, stand out in an oversaturated market, and build a brand from day zero with zero followers.
(Panel 02) No Filters Needed: Authentic Community Strategies
In an age of polished feeds and perfectly curated personas, authenticity has become the real currency. This session dives deep into the power of building genuine communities around your content. Our expert speakers will unpack how authentic community strategies can drive real business results—from lead generation and retention to direct selling and brand loyalty.
(Workshops) Content creators: How to grow from 0 to 10,000 followers sustainabily
Are you ready to stand out in the crowded creator landscape and drive real business growth? This hands-on workshop is designed to help you do just that by combining two powerful elements: discovering your authentic niche and mastering social media algorithms.
Part 1: Discovering Your Authentic Niche
This section focuses on self-discovery to help you identify your passions and define your unique niche in the content creator space. Through exercises and a detailed worksheet, you'll experiment with different styles, understand audience perceptions, and refine your approach, ultimately creating a clear plan to amplify your impact.
Part 2: Mastering Social Media Algorithms for Business Growth
Learn how to leverage algorithms on platforms like TikTok, Instagram, YouTube, and LinkedIn for business success. The workshop explains why authenticity is more effective than algorithm hacks, how to optimize strategies, and whether to consider platforms like Naver. You'll also learn how to track key metrics, measure ROI, and turn engagement into business growth. This session equips creators and brands with strategies to enhance visibility and drive success.
Part 3: Sustainable Content Creation aka the art of consistency: Mastering AI, Scripting, and SEO
Create smarter, not harder. This interactive workshop dives into making content creation sustainable, especially for solo creators. Explore ethical AI tools that can support your content journey, from brainstorming to publishing. Learn how to craft compelling hooks and scripts that captivate your audience and discover the basics of integrating SEO into your content for maximum reach. By the end of these hands-on session, you’ll have the skills—and a finished video—to elevate your content strategy with efficiency and impact.
After party @ Yeouido Hangang Park from 600pm
Come hang out with fellow content creators and digital nomads in Seoul over a picnic. There is a small fee of 30,000 won for the afterparty so that we can provide the set up and food and drinks for attendees.
Community Partners - Thank you for supporting us!
The Garrison is a global platform connecting visionary startups with investors, driving growth through strategic consulting, impactful partnerships, and tailored investment opportunities. With a network of over 400 VCs and accelerators across key markets, we specialize in guiding startups through international expansion and securing significant investments. Over the past three years, we've led 40+ global programs, engaged 6,000+ professionals, and helped secure millions in funding.
Seoul Startups is an English-speaking community for foreigners and Koreans. It is a community of designers, developers, marketers, and entrepreneurs in South Korea. Share and discuss ideas, work culture, language, and integration into the Korean market and life. In addition, we hold regular community events and activities to create a strong startup ecosystem.