How to Win the Peak Events Season this Fall

​Between September and November, most B2B teams pack conferences and trade shows back to back, then come home with a folder of badge scans nobody ever calls.

​The teams that win the season decide it before it starts. They pick the right events, land with meetings already on the calendar, and consistently improve their follow-up motion with each event.

What we'll cover

• ​How to choose which Sept-Nov events actually deserve your budget

• ​Getting meetings on the calendar before you land at the show

• ​Exhibiting vs attending: how to pull pipeline from an event either way

• ​Working the floor with intent: spotting the accounts actually worth your time

• ​The 48-hour follow-up window where most event pipeline quietly dies

• ​The real math: cost per qualified meeting across a full season vs one-off shows

​Speakers

• ​Tanuj Mendiratta, exited SaaS founder, now founder & CEO of SalesMonk, an AI GTM platform for events-led marketing

• ​Sridhar Ranganathan, two-time founder, now Co-founder & CEO of B2Brain, which helps trade show and event exhibitors maximize pipeline by turning leads into meetings

​Who should join: founders, GTM and marketing leads at B2B companies that spend on conferences, trade shows and industry events.

​Bring your fall season event list. In the last 15 minutes we'll workshop a season plan for it live.