BrainStation | Marketing Evenings VAN: Building the Whitecaps FC Legacy Off the Pitch

​Join us for an inspiring conversation with Jennifer Scott, Vice President of Community & Social Impact, and Tosaint Ricketts, Club and Player Engagement Liaison at Vancouver Whitecaps FC. Discover how the club is creating lasting impact beyond the pitch by building a legacy rooted in community, connection, and meaningful change.

Community as a Brand Advantage

• ​How do you foster belonging at scale? Jennifer and Tosaint discuss how community has become a core pillar in the most successful sports and lifestyle brands, and what marketers can learn from team culture, fandom, and grassroots engagement.
  

​Purpose-Driven Storytelling

• ​People follow people, not logos. This theme explores how personal journeys and purpose-led narratives can become powerful brand assets, especially when told through the lens of athletes, executives, or creators shaping culture.
  

​From Influence to Impact: Driving Meaningful Engagement

• ​Whether it’s player-led initiatives or executive-level strategy, the conversation focuses on how impact goes beyond impressions. What does real engagement look like today, and how can marketers create programs that build trust, spark dialogue, and drive change?

​💡 Please note: Tickets are $25
Luma may show this event as free, but registration and payment are handled through our BrainStation website.

​🎟️ Reserve your spot here:
https://brainstation.io/events/leadership/marketing-evenings-van-20250925

​We’re excited to have you join us — thanks for signing up!