

Germany? Yes, Germany!
ONLINE SESSION FOR CMOs
We invite you to join us for an online session exploring what Israeli technology companies need to know about marketing and communication in Germany, drawing on more than 20 years of hands-on experience in the German market.
Why Germany
Germany is Europe's largest economy and an important market for Israeli technology companies.
The Challenge
What works in Israel or the US doesn't necessarily work in Germany. Simply translating global marketing messages is not enough.
The German Approach
German customers and decision-makers expect facts, solid references and evidence that your solution delivers.
What you will learn
Brand positioning: How to adapt global messaging to German expectations while maintaining brand consistency.
Business culture: How German communication styles and expectations influence business relationships and decision-making.
Marketing priorities: Which channels, media and stakeholders matter most for reaching your target audiences.
Lessons from practice: What works, what doesn't, and what Israeli companies can learn from real cases.
About the Speaker
Maike Diehl | Founder & CEO, Diehl Relations
Maike has advised Israeli technology companies on strategic communication and PR in Germany for over 20 years. She founded Diehl Relations in Frankfurt in 2005 and works with companies across healthcare, MedTech, mobility and other technology sectors. Her focus is on positioning technologies, building visibility and reaching the right audiences in the German market. www.diehl-relations.de/he
Register now and join the online session!
The access link will be sent to you after registration.