Cover Image for Germany? Yes, Germany!
Cover Image for Germany? Yes, Germany!
Avatar for Diehl Relations
Presented by
Diehl Relations
2 Going
Private Event

Germany? Yes, Germany!

Virtual
Registration
Approval Required
Your registration is subject to host approval.
Welcome! To join the event, please register below.
About Event

​ONLINE SESSION FOR CMOs

​We invite you to join us for an online session exploring what Israeli technology companies need to know about marketing and communication in Germany, drawing on more than 20 years of hands-on experience in the German market.

​Why Germany

​Germany is Europe's largest economy and an important market for Israeli technology companies.

​The Challenge

​What works in Israel or the US doesn't necessarily work in Germany. Simply translating global marketing messages is not enough.

​The German Approach

​German customers and decision-makers expect facts, solid references and evidence that your solution delivers.

​What you will learn

  • ​Brand positioning: How to adapt global messaging to German expectations while maintaining brand consistency.

  • ​Business culture: How German communication styles and expectations influence business relationships and decision-making.

  • ​Marketing priorities: Which channels, media and stakeholders matter most for reaching your target audiences.

  • ​Lessons from practice: What works, what doesn't, and what Israeli companies can learn from real cases.

​About the Speaker

​Maike Diehl | Founder & CEO, Diehl Relations

​Maike has advised Israeli technology companies on strategic communication and PR in Germany for over 20 years. She founded Diehl Relations in Frankfurt in 2005 and works with companies across healthcare, MedTech, mobility and other technology sectors. Her focus is on positioning technologies, building visibility and reaching the right audiences in the German market. www.diehl-relations.de/he

​Register now and join the online session!

​The access link will be sent to you after registration.

Avatar for Diehl Relations
Presented by
Diehl Relations
2 Going