The Sport of Building Brands - Live
The Sport of Building Brands
Friday, November 6, 2026 · 9AM–5PM
Vaughan Studios & Event Space · 200 Apple Mill Rd, 3rd Floor, Concord, ON
VIP Dinner to follow at 6PM
Nobody wins on talent alone. The brands that break through are built by people who train every muscle: the brand, the growth engine, the retailer, the technology, and more.
One day. Four panels. Two keynotes. 220 CPG founders, marketers, buyers and operators. Come train for 2027.
The Keynotes
The Scouting Report. Jeff Doucette, General Manager at Field Agent, opens the day with 2026 Canadian consumer data: how shoppers discovered, chose and came back this year. Take it straight into your next buyer meeting.
Keynote 02. Announced soon.
The Panels
The Brand Panel: From Idea → Shelf → Cart
Ally Mamalider (Organic Traditions), Marise May (Cha’s Organics), Daniel Carson (Goldy’s), Eoin Carroll (TRUELY Foods)
What it actually takes to earn distribution, win the shelf and get into the cart, plus what stops working as you grow.
The Marketing, Storytelling & Growth Panel: Turning Attention Into Growth
Moderated by Jamil Bhuya (Otherhalf Studio), with Trevor Sibanda, Eden Hazan (Socialdrop) and Lauren Levy (Odd Cookie)
How to tell a story people care about, earn attention and connect it to sales.
The Retail Panel. What gets a brand listed, what keeps it there, and what buyers want heading into 2027. Announced soon.
The Technology Panel. Where AI is actually changing how lean teams build, sell and operate. Announced soon.
Also on the floor
The Recovery Zone. Vitamin boosters, compression, PEMF and red light therapy between panels.
Brand sampling all day, plus lunch and coffee.
Networking with 220 people building Canadian CPG.
VIP Dinner · 6PM
Speakers, our sponsor partners and VIP ticket holders sit down together after the panels wrap. Seats are limited, and a VIP ticket is the only way in.
Group tickets
Bringing four or more? Email team@cpgdept.com for team rates.
Thank you to our partners
MNP · Instacart · Mindful Snacks · FCC · Purity Life · Elbows Out · Toodu
The Sport of Building Brands. See you on the floor.