The Sport of Building Brands - Live
The Sport of Building Brands: Built to Adapt. Train for 2027.
The industry changed. Shoppers are spending differently, AI is changing how products get found and sold, and retailers expect more from every brand on the shelf.
On November 6, The CPG Dept brings 220+ founders, operators, retailers and partners together at Vaughan Studios & Event Space in Concord for the CPG event of the year: one full day with 15 speakers, real stories, fresh data and the people you need to know heading into 2027.
The lineup
Consumer Data Keynote, presented by Field Agent
Jeff Doucette, General Manager of Field Agent, opens the day with fresh 2026 Canadian shopper data: what people want right now, and where they're spending.
Brand Panel: From Idea to Shelf to Cart, presented by Purity Life
How to build and scale a brand today, from founders who've lived it. Moderated by Oren Epstein (The Better Advisors), with Ally Mamalider (Organic Traditions), Marise May (Cha's Organics), Eoin Carroll (TRUELY) and Daniel Carson (Goldy's).
Marketing, Storytelling & Growth Panel, presented by Instacart
Turning attention into growth. Moderated by Jamil Bhuya (Otherhalf Studio), with Eden Hazan (Socialdrop), Lauren Levy (Odd Cookie) and Trevor Sibanda.
AI & Tech Panel, presented by MNP and ChatFeatured
How AI is reshaping retail and how shoppers find brands, and how to put it to work in your CPG business. Moderated by Matt Macdonald, with Ryan Nahas (ChatFeatured).
Retail Panel: Win the Shelf with Loblaws, presented by Elbows Out
Amanda Galante, Senior Category Director, Super Market Division at Loblaw Companies, on how category decisions get made, what earns shelf space and what keeps it.
More than a conference
Lunch by a private chef, presented by Mindful Snacks
Drinks and snacks from some of your favourite brands, including Light Work Energy all day
The Recovery Zone, a live recovery and longevity space with oxygen therapy, biomarker testing and more
Brand sampling and networking all day with 220+ people from across CPG
The day
9:00 AM: Doors, registration & coffee
10:00 AM: Keynote, then panels
12:00 PM: Lunch & networking
1:15 PM: Afternoon panels
4:45 PM: Closing remarks & a first look at 2027
6:00 PM: VIP Dinner
Tickets
General Admission includes the full day, lunch and the Recovery Zone. VIP adds the post-event dinner with speakers and sponsors.
Thank you to our partners
MNP · ChatFeatured · Instacart · Purity Life · Mindful Snacks · Elbows Out · Field Agent · FCC · Toodu · Fasken (Official Legal Partner) · Light Work (Official Energy Drink)
Don't miss the CPG event of the year. See you on November 6.