Is Social Media Worth It for Your Business? (Permission to Quit Included)

​Most of us are on a platform because somebody once told us that's where our buyers are. But .. are they?

​This is thirty minutes to check, and to leave with an actual plan either way.

​Think of it as a short strategy session with a marketing director. I'll walk you through the five questions I use with clients to figure out whether organic social deserves a place in a business, and what job it should be doing if it does. You'll score your own business as we go and land in one of three places, each with a next step attached:

​◆ Park it. Here's the ten minute version of a profile that works while you ignore it, and the specific signals that mean it's time to look again.

​◆ Minimum viable presence. Here's the twelve posts to make, and how to produce a quarter's worth in one sitting.

​◆ Worth investing. Here's what to start with, why one platform beats three, and the system that makes it survive a busy month.

​No trend talk. No posting guilt. No pitch. If the honest answer for your business is quit, I'll tell you, and I'll tell you where to put the time instead.

​You'll get the one page scorecard afterward so you can run it again later, or on a client.

​Last few minutes are yours for questions.

​Who this is for

​Business owners and freelancers who either feel guilty about not posting, or are posting into a void and can't tell if it matters.

​Two ways to keep going afterward

​If you want to talk through your specific situation, grab time with me. And if you'd rather I just look at what you're already doing, send me your handles and I'll come back with a free fifteen minute audit. Both open to everyone who attends.

​About me

​I'm Madeline. I run Aligned Marketing, an organic social studio. My whole thing is that authentic still wins on social, you just don't have to be the one posting it. A big part of my job is deciding whether a channel is worth the money, and saying no when it isn't. So, let's do it together!