Crisis and Craft

​Are you prepared to clean up a public relations disaster without spilling your brand? Let’s put you to the test. 

​When the tweet goes viral for all the wrong reasons, your app crashes on launch day, or someone leaks a spicy Slack thread—what you do next can make or break your startup.

​Hosted by Empire Collective Consulting, Crisis and Craft is a one-of-a-kind crisis communications workshop designed for startup founders, served with a side of craft beer and startup realness. This hands-on session puts you in the hot seat of a fictional (but all-too-believable) communications disaster and gives you the tools to respond with clarity, calm, and confidence.

​Attendees will learn the ins and outs of crafting media statements, navigating social backlash, and fielding mock interviews. Along the way, you’ll sip craft beer and get expert coaching from seasoned communicators who’ve seen it all.

​Why attend?
✅ Practice responding to startup chaos before it’s real
✅ Learn how to protect your brand when things go sideways
✅ Build confidence in media and internal messaging
✅ Connect with other founders who know the pressure

​Date: Thursday, October 9, 2025
Time: 3:00 PM - 5:00 PM
Venue: S.Y.C Brewery (11239 180 St NW, Edmonton, AB T5S 0B4)
Dress Code: Keep it casual and be ready for reputational triage

​Host: Empire Collective Consulting (www.empirecollectiveconsulting.com)

​Spots are limited. This is a hands-on experience designed to keep things real (and a little rowdy). Come ready to participate and pour one out for your fictional reputation.