Venice | All Hands: How to Win in America, with Tom van der Kolk (Ekster, The Longevity Store®)

​How do European consumer brands crack the US market - the biggest, most competitive, most expensive one there is?

​Tom van der Kolk knows the playbook. As Co-Owner and Managing Director at Ekster, he's helped grow the brand into a multi-million dollar business with the US as its largest market. Now he's doing it again with his own brand, The Longevity Store®.

​He'll walk through what actually moves the needle when you're going after American customers. Where the opportunities are. What most European brands get wrong when they cross the Atlantic. The channels, the positioning, the operational reality of selling into the US. And what he's doing differently this time around.

​Then we'll open it up to Q&A - bring your own questions about breaking into the US market.

​Expect it to be interactive.

​Tuesday 16th September, 4pm UK. 45 minutes on Zoom.