Off The Record | International Marketing & AI
Roundtable 02 | International B2B Marketing & AI
Following a sold-out first session on International B2B Marketing, we're back! This time exploring the role AI is playing in how senior marketers plan, execute and scale across markets.
The reality is that most organisations are focused inward, using AI to drive efficiencies. But fewer are grappling with the bigger question: AI is fundamentally changing what markets look like and how buyers buy. That's the conversation we want to have.
Themes for discussion
The gap between AI hype and what's actually automatable, and what that means for international marketing teams
AI is great at standardisation and scale. It's poor at cultural adaptation. So what does that mean if you're trying to scale globally whilst adapting locally?
How buyers are changing: are your markets moving faster than your marketing?
How to build AI maturity inside the marketing org and not letting engineering own it
Where leaders are genuinely placing bets, and where they're still waiting
Which AI tools are community are using, why and how they are helping
Off The Record
Off the Record is Ammunition’s invitation-only roundtable series for senior marketers operating at the forefront of their industries.
Built by marketers, for marketers, each session convenes a carefully curated group of peers to pressure-test ideas, compare perspectives, and explore what to back next.
It’s designed for honest conversations about what’s working, what isn’t, and where you’re placing your bets.
Across breakfast, lunch, or dinner, we gather around one focused topic and let the discussion do the work.
What to Expect
1.5 hours around the table
10–15 marketing leaders per session, forming a trusted peer forum balanced across perspectives and experience.
One topic that matters, shaped by the realities of leading modern marketing, from international growth to brand reinvention
Off the record, by design. Chatham House rules - what’s shared at the table stays at the table.