

The next step: turning savers into long-term investors
How do we turn growing interest in investing into lasting behaviour?
Join Finimize the IA and the investment community leaders - including investment platforms, asset managers, banks, and exchanges – for a session that looks beyond the initial decision to invest.
We'll explore what the industry can practically do to improve conversion, build confidence, and drive long-term engagement.
DISCUSSION THEMES
The trigger — what actually turns intent into a first investment?
The first 12 months — what turns a first-time investor into a long-term investor?
Making choice easier — how can platforms and providers help people navigate an overwhelming investment universe?
The new discovery journey — the changing role of search, social, creators and AI
Investing in Britain — what will genuinely increase retail participation in UK investment opportunities?