

How the F**k Do I Cut Through in 2026?
A live workshop for founders navigating noise, saturation and the next chapter of growing their brand and creating impact.
About this session
The rules of brand building are changing — fast. In a world where everyone is copying everyone else, doing more isn’t the answer. Doing what’s true is.
This workshop is for founders and entrepreneurs who feel like they’re on the edge of their next phase of growth but also a little stuck. If you’re tired of following formulas, chasing trends or shaping your brand to look like everything else in your category, this session is for you.
We’ll explore what it really takes to cut through in 2026 — not by forcing more output, but by aligning with who you are, what you stand for, and the business you’re here to build.
Expect clarity, creative tools, honest conversation, and a room of founders navigating similar inflection points.
You’ll walk away with:
A clearer sense of what’s blocking your brand from cutting through — and where your real edge sits
Key insights and a reframed understanding of differentiation in 2026
A simple creative tool to move through resistance and spark resonant brand ideas
Fresh perspective + meaningful new connections with other founders
Permission to stop mimicking the market and start building a brand rooted in conviction
Who it's for
Startup founders and entrepreneurs ready to build with more clarity, creativity, integrity and momentum.
Why this, why now
I’ve seen it in my own business and in every founder I work with — the thing you’re avoiding is always the unlock. Creativity, courage and clarity aren’t optional anymore; they’re how you scale a brand that can withstand turbulent times.
This workshop is part of my mission: to help founders build brands of integrity and resilience that cut through cultural saturation and influence a more connected, conscious world.
50% Donated to Lifeline
Collective anxiety sitting at an all-time high. Our health is the foundation and impacts everything else in our life. Your vision, your purpose, your ability to make an impact on the world — none of it matters if you're not here to do it. That's why we are donating 50% of all ticket sales to Lifeline Australia to support the extremely important work they do.
Through giving we receive 🤍
About the Host
Lisa Kjerulf, founder + director of KJER CREATE, is a brand specialist and visionary with 20 years experience working for global brands like adidas through to VC-backed startups in the US, Germany, Switzerland, Vietnam, Indonesia and Australia.
She hosts a vast perspective across brand, product, strategic partnerships, sustainability, go-to-market, retail, events and UX on top of her life-long work in somatics — bringing depth to her approach to transforming 'purpose-driven' businesses into resilient visionaries that will shape the future systems of our world for the better.