Find Your Next Customer In Your Data

​A Practical Workshop for Small Business Owners

​Small businesses already have valuable information about their prospects in the systems they use every day. The challenge is knowing where to look and how to turn that information into more sales.

​In this practical, one-hour workshop, Glenn Schmelzle will show founders how to identify useful marketing and sales signals within their existing systems, including Google Analytics, Microsoft Clarity, website CMS platforms, email, and LinkedIn.

​Participants will learn how to interpret these signals to better understand prospect interest and engagement. The workshop will also explore how AI can help identify relevant content for prospects and provide useful talking points for sales calls.

​What You'll Learn

• ​Identify the systems you already use that can provide valuable marketing and sales insights.

• ​Learn how to read signals from your marketing content, email, LinkedIn, and other systems to better understand prospect interest and engagement.

• ​Explore how AI can help you find relevant content for prospects and prepare talking points for sales calls.

​Meet the Speaker: Glenn Schmelzle

​Glenn Schmelzle is the founder of Data-based Marketer, where he helps professionals develop the analytical skills needed to improve top-line performance.

​Combining a marketer’s instincts, an analyst’s discipline, and a storyteller’s voice, Glenn focuses on using data to acquire new customers. He has taught analytics at Queen’s University, the University of Ottawa, Algonquin College, and Lambton College. Since 2017, he has also hosted the long-running Funnel Reboot podcast, sharing free content on the analytical side of growth.