How to Run a Subscription Box Business in Bulgaria
Getting someone excited about their first box is one thing. Keeping them excited month after month? That’s where the real work begins. 📦
For our next Sofia Ecom Meetup, we’re hosting Nikolay Marinov, CEO of What the Pink and Kibrit.bg: two businesses bringing together beauty, product discovery, and the excitement of unboxing.
Nikolay will take us behind the scenes of “How to Run a Subscription Box Business in Bulgaria”: from Kibrit’s monthly beauty boxes to What the Pink’s limited-edition collaborations, we’ll explore what it takes to turn a curated selection of products into an experience customers look forward to.
How do you choose the right products and brand partners? Balance an attractive offer with healthy margins? And give customers a reason to stay subscribed once the excitement of the first box wears off?
🔥 Expect a practical conversation about customer acquisition, retention, logistics, and the challenges of keeping every new box worth opening.
You’ll also get the chance to ask your own questions live, connect with other builders in the local e-commerce ecosystem, and swap stories over a drink.
Whether you’re exploring a subscription idea, running an online store, working at a brand or agency, or just curious about the ecom world, come join the conversation. Grab a drink, meet the community & bring your questions! ✌️
📅 November 26th, 2026, 19:00h
📍 Barter Community Hub, bul. Cherni Vrah 47, Sofia
Here’s the plan:
🍻 19:00 – Grab a drink
🎤 19:30 – Live discussion with Nikolay Marinov & Ruslan Leteyski
🍻 20:00 – Networking