Marketing Circle Dialogues: The New Rules of Product Discovery
Marketing Circle Dialogues: The New Rules of Product Discovery
Marketing Circle Dialogues is a discussion-led format from Marketing Circle Toronto - designed for first principle conversations among people working across marketing, growth, sales, partnerships, product, & founder / operator roles.
Each Dialogue is built around one big question. Instead of starting with trends, channels, or tactics, we step back to examine the fundamentals - what we mean, what we assume, & how the answer changes across industries.
The format combines small-group conversations, cross-industry perspectives, & open networking.
For this edition, we’ll explore:
What does it actually mean for a product to be discovered today?
Questions we’ll explore:
What does it mean to “discover” a product - to hear about it, understand it, remember it, or decide it is worth exploring?
What is the difference between awareness & discovery?
What makes a newly discovered product worth a second look?
Where does product discovery really begin today - search, social, marketplaces, communities, creators, partnerships, AI tools, or somewhere else?
Are AI tools changing discovery itself, or simply changing who gets to recommend products?
How do discovery patterns differ across industries - consumer, SaaS, marketplaces, services, & B2B?
Which discovery behaviours are being overhyped, & which are being underestimated?
Come with curiosity, not certainty.
This is not a formal panel or lecture. It is a facilitated conversation where marketers, founders, growth leaders, product marketers, sales & partnerships professionals, & operators from different industries can exchange notes, challenge assumptions, & leave with new perspectives - not just new contacts.
About Event
Product discovery is changing.
Customers no longer discover products through one clean path. A product may first enter someone’s field of attention through a creator, a marketplace, a community, a search result, an AI recommendation, a partnership, a friend, or a moment of need.
But the rules are not the same across every category.
What works for a CPG brand may not work for a SaaS product. What works in retail media may not work in professional services. What works for a startup may not work for an established brand. And what makes someone explore a product in one industry may be very different from what works in another.
This edition of Marketing Circle is designed as a practical, cross-industry conversation on how discovery works across categories - & what marketers, founders, & GTM teams may need to rethink.
The goal is not to arrive at one neat answer. The goal is to compare perspectives, surface assumptions, & understand what people across industries are actually seeing.
What to Expect
A small, curated room
Thoughtful small-group discussions
A few sharp prompts to guide the conversation
Practitioners from different industries exchanging notes
No formal panel, lecture, or presentation
Open networking before & after the structured discussion
Who This Is For
Marketers, founders, growth leaders, product marketers, sales & partnerships professionals, eCommerce professionals, agency folks, startup operators, & curious builders across tech, SaaS, consumer, marketplaces, services, & growth-stage companies.
Format
Small group. Limited spots. Hosted at a private venue.
The evening will have three parts:
Open networking
Time to meet people in the room before the structured session begins.Facilitated discussion
A guided conversation around how products get discovered, trusted, & chosen across different industries.Open networking
More time to continue conversations, meet new people, & exchange ideas informally.
Flow for the Evening
6:30 - 7:00 PM
Arrival, open networking
7:00 - 7:15 PM
Welcome + theme framing
A short setup on how product discovery is changing & why the rules differ across industries
7:15 - 7:50 PM
Facilitated group discussion
A practical exchange of notes on what is working, what is overhyped, & what different industries can learn from each other
7:50 - 8:00 PM
Room share-backs
A few useful takeaways from the discussion
8:00 PM onwards
Open networking
Time to continue conversations
Application Required
To keep the room relevant, this is slightly curated.
If you’d like to join, please share your LinkedIn profile when requesting access. I’d love to get a quick sense of what you do & what perspective you’d bring to the room.
About the Host
I work at the intersection of digital growth, partnerships & consumer insight, with experience across Amazon, Unilever, Leo Burnett & a venture-backed consumer startup.
I started Marketing Circle to create a curated community in Toronto for marketers, founders & GTM operators interested in how products get positioned, trusted, & adopted. The goal is simple: interesting people, useful ideas, & genuine professional connections.
Happy to connect on Linkedin.