​In this workshop, you’ll explore how practical storytelling techniques can help you communicate your ideas with greater clarity, confidence, and impact.

​Whether you’re pitching an idea, talking with a potential customer, connecting with a partner, or simply trying to get people excited about what you’re building, a strong story can make all the difference. You’ll learn how to shape your message, highlight what matters most, and keep your audience engaged from start to finish.

​Led by Rory McGloin Ph.D.

​Dr. Rory McGloin is an award-winning business communication professor at the University of Connecticut. Rory holds a tenured appointment with the Department of Communication and is also a Visiting Professor at Ulster University in Belfast, Northern Ireland. Rory’s career in higher education spans 20+ years, including engagements with over 10,000 learners to date and 40 peer-reviewed publications. In addition to this, Rory serves as the Associate Director for Entrepreneurial Communication and Research with the Connecticut Center for Entrepreneurship and Innovation in Hartford, CT.

​Rory’s purpose and passion in life is to help others communicate effectively. Rory has dedicated his professional pursuits to creating and delivering professional communication solutions for organizations and their leadership teams. Rory specializes in helping organizations identify their core values and works to align an organization’s vision with specific tactics and strategies that enhance the efficiency and effectiveness of their team communication. Rory is known for his engaging and dynamic approach to helping individuals maximize their unique skills and characteristics.

​Rory’s current academic research is focused on the process of training and development, examining the influence of individual identities and values on perceptions of a program’s impact. Rory is also interested in developing the business communication skills of entrepreneurs and executives, and conducts research that examines how mindsets and motivations influence participant outcomes.

​Rory also mentors Master’s and Ph.D. students who are interested in organizational communication, professional development, and entrepreneurship. Rory continues to share his passion with students in the classroom as he leads courses on professional and business communication for many of UConn’s top-ranked programs.

​About Traction Workshops

​Ten workshops will be offered each academic year to support entrepreneurs at various stages of building a business idea. These workshops are open to all UConn students, and are led by experienced entrepreneurs, CCEI instructors, and UConn faculty. Learn more about the program at ccei.uconn.edu/traction.