Less Risk and More Benefit in Climate Action Messaging: Tools and Data for the Next Chapter
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Many businesses want to take action to reduce greenhouse gas emissions. But many also worry that talking about climate action increases risk while offering little or no benefit in return. A resulting wave of self-censoring has weakened the business case for corporate climate action and is tied to the recent drop in funding for climate solutions.
It’s time to reverse this trend. But first, companies need tools to make clear-eyed assessments of their climate actions, reestablish the benefits of their actions, and better manage the risk associated with communicating climate action to the public.
Join The Change Climate Project (TCCP), Beveridge and Diamond, Climate Advisers, and Commons for a Climate Week NYC panel and networking reception on the current and future state of climate change claims and messaging.
Hear perspectives on recent green marketing litigation and regulatory risk
Learn about new research on consumer attitudes toward different types of climate marketing
Get a first look at a new software tool that audits climate claims and helps sustainability marketers find the sweet spot of low risk, high engagement messaging
Learn from the experience of companies that center their climate action in their brand messaging
You’ll come away with an understanding of why sustainability’s next chapter depends on putting an end to the current pattern of saying less about climate action — and gain tools to help you and your business make climate claims with confidence.
Our current panel of experts include:
Brook Detterman, Principal, Beveridge & Diamond
Austin Whitman, CEO, The Change Climate Project
Kyle Saukas, Director of Communications, Climate Advisers
Sanchali Pal, Founder & CEO, Commons
Please contact events@bdlaw.com for questions.