​Q4 Growth Strategy: Smarter Creative, Budgets & Customer Acquisition

​Peak season presents enormous growth opportunities, but making the most of them requires more than increasing your marketing spend.

​Join us for a practical, insight-driven webinar moderated by Nicole Hartwig, Head of Community at The Nest by Swap, featuring esteemed expert Ed Weston, CMO of Prospa Media.

​We'll explore how ecommerce brands can approach Q4 and Black Friday/Cyber Monday with smarter creative strategies, more effective budget allocation, and a deeper understanding of their customers.

​Having built and exited multiple 7- and 8-figure ecommerce brands before joining Prospa, Ed brings a rare perspective to growth marketing. Today, he oversees growth and performance across more than 40 DTC brands, helping ambitious businesses scale through data-driven customer acquisition and creative strategy.

​Drawing on Prospa's four pillars of DTC growth, Ed will share actionable frameworks and real-world examples to help brands maximize performance during the most competitive shopping season of the year.

​In this session, we'll explore:

• ​How to use customer research and behavioral insights to build personas that inform more effective creative strategies

• ​How to develop, test, and iterate on high-performing creative across different audiences and stages of the customer journey

• ​How to set the right commercial objectives for Q4, from revenue growth and profitability to inventory sell-through

• ​How to allocate marketing budgets strategically across acquisition channels, using customer acquisition costs and historical performance to guide investment

• ​How to connect your creative strategy with the post-click customer experience to improve conversion and maximize return on ad spend

​Whether you're refining your BFCM strategy, evaluating where to invest your marketing budget, or looking to drive stronger performance across the entire acquisition journey, you'll walk away with practical insights you can put to work immediately.

​Our incredible friends at Prospa Media help ambitious ecommerce brands accelerate profitable growth through performance marketing, customer acquisition, and strategic media buying.

​📅 Tuesday, November 10th | 12pm-1pm EST / 5pm-6pm GMT
📍 Virtual (link provided upon registration)

​👋 RSVP to join us live. We can't wait to see you there!

​🪺 About The Nest

​This event is part of The Nest, Swap's global community of nearly 300 executives and senior leaders across fashion, beauty, CPG, and ecommerce, from New York to London and everywhere in between.

​Membership is completely free, and members are invited to join intimate dinners, cocktail parties, webinars, networking events, and other experiences we host both virtually and in person around the world.

​Curious to learn more about The Nest? Click here to explore the community and apply to join.