Compound Interest: Building a PR Program That Pays Off

​Earned media has always mattered. But now, it’s like investing. If you don’t make deposits early on, you’re missing out on significant long-term returns.

​AI answer engines like Perplexity, ChatGPT Search, and Google AI Overviews increasingly draw on credible press coverage when deciding what to cite.

​At the same time, getting a journalist's attention has never been harder: newsrooms started shrinking years ago, and AI has laid siege to the newsdesks.

​In this live session, Harry Burns walks through a practical, repeatable system for building a sustainable PR program — from finding a defensible angle, to building the right journalist list, to pitching in a way that actually gets read.

​Who this is for: Early-stage founders and mid-market marketing/communications leads who know they need earned media but don't have a system for getting it.

​The session streams live on YouTube. Register here for the reminder and direct links closer to the date. A replay will also be sent after.