Inside Brainlabs: how a 1,000-person company is going AI-native
In conversation with Daniel Gilbert, CEO of Brainlabs
Daniel Gilbert is taking a 1,000-person company AI native. He founded Brainlabs in 2012 and built it into one of the fastest-growing independent media agencies in the world, managing over $1.5 billion in media spend for 250+ brands including Walmart, CapitalOne, Hilton, and many more ambitious mid-market companies. Today those 1,000 people work with 32 AI tools and have built 500+ agents.
This is a candid conversation about how to become an AI native company. How to start. Who builds the agents. How to track the impact. What governance looks like when the work is client-facing and the standard cannot slip.
What we'll cover:
↳ How Brainlabs went from individual AI use to a shared agentic system
↳ Real performance use case with SEO Audit Agent showcase
↳ Governance that holds: shared skills, and how one person's build becomes everyone's tool
↳ How to measure adoption
↳ How to train and hire for an AI-native team
↳ What an in-house marketing team can take from an agentic marketing agency
Who it's for:
Invitation only: CMOs, VPs and Directors of Marketing
This is a conversation with a Q&A. The room is deliberately small and selective.
Led by Victoria Rusnac, ex-CMO and now AI Coach at Applied AI Academy, where she runs the Agentic CMO Accelerator.
Featuring Daniel Gilbert, founder and CEO of Brainlabs.