Why your product works at home... and why that's not enough for the U.S. market

​A strong brand, a proven product, solid references, a market that responds — and yet nothing performs as expected in the U.S. This isn't an edge case. It's closer to the rule: every year, 30,000 new products launch on the American market, and the vast majority don't survive two years. Rarely because the product is bad. Almost always because of a missed encounter with the U.S. consumer. This webinar is about what that gap looks like — and what to do before it costs you.

​Whether you're preparing a U.S. launch or already in market and trying to understand why traction isn't converting the way it should, this session is designed to help you build U.S. consumer thinking into your strategy and budget decisions before you commit. 30 minutes that could save you $100K, $200K, or $500K pointed in the wrong direction.

​Three parts, followed by a 15mn Q&A session:

• ​The three most common assumptions international brands make about channel, price, and origin as a selling point, and why they're expensive

• ​How a U.S. consumer actually reasons, decides, and compares: what none of your existing data can tell you

• ​What to measure before committing your budget, and the hidden cost of not doing it

​Intervenant : Sylvie Giret, founder of Consoomers, based in New York. 20 years developing European brands in the U.S. market (CEO Café Joyeux US, Managing Director North America de Buyer, Parfums Lubin, Talika, MaisonLejaby). French Foreign Trade Advisor.

​Consoomers is the CPG partner of The Wave Momentum and The Triana Group.