[Virtual] Building Go-to-Market in the Age of AI with Chris Toy

​The foundations of go-to-market haven't changed.

​You still need a compelling narrative, a deep understanding of customers, effective demand generation, and scalable distribution.

​What has changed is how those capabilities are built.

​AI is rapidly transforming every layer of go-to-market, from market research and positioning to content creation, customer intelligence, channel discovery, and experimentation. Small teams now have access to capabilities that previously required entire marketing, research, and operations functions.

​Drawing on patterns observed across thousands of startups, MarketerHire CEO and co-founder Chris Toy will explore how founders can build modern, AI-native go-to-market systems that create leverage far beyond their headcount.

​Topics include:

​• Building narrative with AI-powered market intelligence

​• Creating customer intelligence systems instead of one-off research projects

​• Finding and validating demand faster through AI-assisted experimentation

​• Identifying channel and partnership opportunities using AI

​• Designing go-to-market workflows that compound knowledge and improve over time

​• Where AI creates leverage, and where founder judgment remains irreplaceable

​This session is not about prompts or productivity hacks. It is about how the most effective startups are rethinking go-to-market itself and what founders need to do differently as a result.

​Bring a current go-to-market challenge. We will workshop real examples live.