New Consultancy Q&A: Authentic Branding & Putting Yourself Out There
Starting a consultancy means more than just figuring out what services to offer. You're navigating a whole new professional identity — and with so much advice out there about what you're supposed to do, it can be hard to know what actually makes sense for you.
Join former consultancy owner turned Career Self-Discovery & Leadership Coach, Lauren Goldberg, and Small Business Brand Strategist, Patricia Johnson, for an informal, interactive Q&A about navigating the transition to independent consulting, building a relational business, and a memorable, authentic brand.
Who it's for: Aspiring and early-stage independent consultants, especially those doing values-driven work.
Bring your questions about things like:
Finding the confidence to leave your job or take the next step
Navigating self-doubt, imposter syndrome, and the pressure to have everything figured out
Defining what makes you different and how to communicate your value
Building an authentic personal brand that reflects who you are
Figuring out what you really need in a website and online presence (and what you don't need!)
Making meaningful professional connections without feeling salesy
This is a live, interactive conversation that will only be recorded for note-taking purposes, not for distribution. Questions that appear in the notes will be anonymized.
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Lauren Goldberg (she/they) is a Self-Discovery & Leadership Coach, disability advocate, and entrepreneur helping values-driven changemakers who feel stuck in their career/small business make intentional decisions while building confidence and self-compassion. Lauren has experience working and studying behavior change, motivation, and organizational culture for mission-driven organizations, both internally and as a consultant. Along with her professional experience, her lived experience with disabilities - including ADHD, dyslexia, and partial deafness - has shaped how she sees the world and business-building.
Patricia Johnson (she/her) is the founder of Cultivation Studio, where she helps founders clarify and confidently express what makes them special through authentic brand strategy and website design. After trading the 9-5 corporate world for entrepreneurship, she's on a mission to help others break free from the expectations of who they're supposed to be and build more meaningful connections and careers on their own terms.