Practical frameworks for Brand Positioning
This session will provide practical frameworks and explore how early-stage founders can effectively scale their brand while managing limited budgets. Panelists will share real-world examples of cost-effective marketing strategies and discuss common pitfalls to avoid when building a brand in resource-constrained environments.
Event Agenda
- 6:00 - 7:00 PM: Registration and networking
- 7:00 - 7:30 PM: Workshop "2 Practical Frameworks for Brand Positioning and Brief Writing"
- 7:30 - 8:30 PM: Panel Discussion "Scaling Your Brand on Budget"
- 8:30 - 9:30 PM: Networking
Panelists:
Mr. Freddie Luchterhand-Dare (Director, Brand Impact @ Openspace Ventures). He was formerly the Regional Strategy Director (SEA) at Landor & Fitch, the world's leading brand and design consultancy.
Mr. Hieu Le (Founder & CEO @ Bonbon car): Serial entrepreneur with two successful exits: Carterva (acquired by Facebook) and Trust Circle Global (acquired by a leading Hong Kong fintech group). He serves as President/Board Member at Galaxy Play, Founding President/Board Member at Galaxy Education, Co-Founder of Axiom Academy, and Advisor at Antler.
Mr. Duc Pham (Founder & CEO @ I-care Partner): Entrepreneur with a diverse background in high-growth regional startup (Lazada) , SaaS (Nhanh.vn and VNP Group, management consulting (McKinsey), and healthcare
Join us for an evening rich in knowledge, actionable strategies, and invaluable networking opportunities with key players in Vietnam's dynamic startup ecosystem.