Shelf Life: What High-Performing CPG Brands Do Differently at the Point of Purchase

​More speakers to be announced.

​Marketers spend most of their budget getting shoppers to the store, only to lose them in the aisles. This panel is built around that moment, and the one just before it, as everyday creator and UGC content becomes a growing force in shaping purchase decisions before shoppers ever reach the shelf.

​Emily Steele, CEO and Cofounder of Hummingbirds, moderates a conversation with the founders of Dame, Noon and Act + Acre on what they do once a shopper is standing in front of the shelf: shelf presence, in-store activation, retail media, and merchandising strategy.

​This is a founder-to-founder conversation on what's actually working: the tests that paid off, the retail bets that didn't, and the shopper marketing moves driving real conversion right now. Built for CPG brand builders, founders, and marketers looking to close the gap between demand generation and velocity at the shelf.