GTME vs RevOps vs Growth: Who Owns Go-To-Market in African Startups?

​You’ve probably seen this before;
Marketing says, “We acquired 1500 leads.”
Sales says, “None of them were qualified.”
RevOps says, “Our CRM isn’t updated, the CTO is working on one last something.”
And the whole time, the founder just wants to know why revenue isn’t moving.

​That’s the story at most African startups right now. Different teams chasing the same goal, but with disconnected tools, dashboards, and definitions of success.

​This live session brings that reality to the table.
We’ll unpack how GTM Engineering, RevOps, and Growth teams can actually work together, building connected systems, shared visibility, and accountability around what really matters: revenue that stays.

​We’ll discuss:

• ​What GTM Engineering really is (and what it's not)

• ​How GTM, RevOps, and Growth can work together (not in competition).

• ​Why alignment around the customer, not the function, is the future of scaling African startups.

• ​The playbooks and workflows modern teams are adopting to unify data, tools, and execution

• ​The evolving skillsets GTMEs need, from data fluency to systems thinking.

• ​How GTME professionals should position and price themselves in an emerging ecosystem.

​
Location: LinkedIn Live — RSVP to Join

​🎙️ Speakers:

• ​Sandra Uche — GTME & Clay Ops

• ​Chiedozie Ike — Lifecycle Marketing, Flutterwave

• ​Opeoluwa Adekoya — Product Marketing Executive, CreditDirect

​🧭 Moderator:

• ​Andrew Lala — Fintech & Growth Marketing Strategist

​
Who Should Attend:
Founders, operators, GTM leads, and marketers who care about building growth systems that work together and not in silos.

​Growth isn’t about who owns it, but how we align to sustain it.

​If you’re trying to connect your product, data, and marketing around the same growth and retention goals, this conversation is built for you


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