Instagram Profile Optimization and Content Strategy for Health & Wellness Practitioners
If you selected:
Early Bird + Testimonial ➝ complete payment here
Early Bird ➝ complete payment here
Standard ➝ complete payment here
You know that thing where your calendar is slammed in January and December (hello, insurance benefits resetting and expiring) and then things go a bit quiet for stretches in between?
A steady, well-used Instagram is one of the few things that can smooth that out. It's working for you even during the months no one's thinking about their benefits balance.
Think about the last time you found a new practitioner through Instagram. A friend tagged them in a story, or a reel actually made you understand what they do, and you thought "okay, I trust this person" before you ever spoke to them. That's the job your Instagram can be doing for you, year-round, not just in the rush months.
This live virtual workshop is about turning your Instagram into something that actually works for your practice: a place that shows what makes your approach yours—your modality, your philosophy, how you actually run a session, etc—so the right clients find you and already feel like they know you before they book.
And as a bonus, a profile that reads as clear and intentional is also what gets you noticed for the stuff beyond 1:1 sessions. Think brand partnerships, collabs, guest spots, teaching opportunities, and all the things that expand your income beyond just hours in a room with clients.
We'll walkthrough section by section so you leave with real edits made not just notes for you to come back to later.
This Workshop is Designed for Solo Health & Wellness Practitioners
Come to This Workshop If...
You want fewer feast-or-famine stretches and more of a steady, filled client roster year-round
You know your approach or modality is different from every other practitioner in your field but your Instagram doesn't show that yet
You're curious about brand deals, collaborations, speaking opportunities or business partnerships but don't know how to position yourself for them
You want your content to actually reflect your philosophy on health and how you work with people not just generic tips other people could post
You've started and stopped posting more times than you'd like to admit and want something that actually sticks
Workshop Agenda
What Your Instagram Is Actually For
Reframing your mind to see your Instagram profile as a steady, year-round source of clients and opportunities not just a place to post pretty photos
Live Edits for Your Profile and Bio
What your bio, story highlights, link in bio, and pinned posts should be doing and how to make your specific modality and philosophy come through
First 3 Seconds
What a new visitor sees before they decide to keep scrolling or not and how to make it count
A Content Rhythm You'll Actually Keep
What to post, how often, and how to talk about your work and philosophy in a way that feels like you not a sales pitch
Beyond 1:1 Sessions
How a clear, intentional profile opens the door to brand partnerships, collabs, and other opportunities beyond client sessions
Live Q&A
Bring your Instagram profile and ask me anything specific to your practice
What You'll Walk Away With
An Instagram profile that actually feels like a genuine first impression of you and your practice
Clarity on what your bio and highlights should say and why
A content rhythm that's realistic for your schedule not another thing to burn out on
More ease around showing up online without it feeling forced
Frequently Asked Questions (FAQs)
Do I need to have an Instagram profile already?
Yes please come with an existing profile (even a bare-bones one) so you can apply the edits live during the workshop.
Is this customized to my specific clinic or brand?
This session covers high-level strategy and optimization tips that applies across health and wellness practices. If you want something tailored specifically to your brand or team, you can email me to ask about private workshops or DM me on LinkedIn!
Will this be recorded?
No because when you're attending the workshop live it means you actually get the work done in the session instead of watching it later and still not doing it (we've all been there).
Why this instead of just watching content on YouTube?
Because a saved tutorial doesn't hold you accountable. An hour with a room of people doing the work together does. And you stop putting this off for another year or two which is delaying your potential business opportunities!
Do I need to have a website already?
No, this workshop is especially useful if you don't have a website yet since we'll treat Instagram as your interim personal brand hub!
What's the difference between the pricing tiers?
Early Bird + Testimonial ($100 CAD + tax): our lowest rate in exchange for a testimonial after the workshop
Early Bird ($110 CAD + tax): discounted rate for registering early
Standard ($120 CAD + tax ): regular pricing
Meet Your Guide - Michelle Hsu
A former tech marketer who worked in both public and private sectors for 10+ years and specialized in content marketing and content strategy.
Now as an Intuitive Business Strategist and Marketing Consultant, I help health & wellness practitioners, clinics, and brands close the gap between the quality of care they provide to clients and translating that same level of care to their digital presence and content strategy.
I've conducted many social media optimization sessions for solopreneurs and founders both in Asia and North America as well as leading LinkedIn optimization work for organizations like Artists Against Racism.
My approach isn't about generic "best practices" but rather integrating Traditional Chinese Medicine (TCM) philosophy into how I work. The way a good TCM practitioner listens and understands the whole picture before they prescribe anything, that's also how I approach my client sessions.
✨ My Why ✨
Beyond being a business and marketing consultant, this is personal.
I'm Taiwanese and I grew up with both Traditional Chinese Medicine (TCM) and Western medicine side by side, exposed to everything from spiritual practices and culturally-rooted rituals, to body work, food healing, and yang sheng (養生). At a young age, I learned that holistic health isn't just a wellness trend, it's just how healing actually works: mind, body, and spirit, all connected.
Then I spent most of my career in corporate tech, and I experienced the burnout, stress, and anxiety that comes with it...the kind that eventually shows up in your body whether you're ready for it or not. Through insurance benefits, I started trying different modalities here: chiro, physio, osteopath, naturopath, acupuncture, chiropodist, therapy, massage, speech therapy...a bit of everything.
And because of my business and tech background, I couldn't help but notice the gap. So many of the practitioners I now have on speed dial are the ones I trust enough to refer my own friends and even acquaintances without a second thought. But most of them barely had an Instagram presence, or a full LinkedIn profile, or a website that would sell the practitioner the way I sold them to my friends. And yet, because my friends trusted my word, they went anyway and they got the healing they needed.
That got me thinking about everyone else. All the people who don't have a friend to vouch for a practitioner first. All the people who might need exactly this kind of healing but don't know it exists or don't feel comfortable exploring it because they've never seen anyone talk about it in a way that felt approachable.
This workshop came out of that. It's my way of closing that gap and bridging talented practitioners who are already doing incredible work to the people who need them. Including the ones who don't know it yet.
If that's you, then let's make sure people can actually find you, see if what you do and how you do it feels right for them, and feel comfortable enough to book that first session😊