Why Customers and Investors Choose Some Startups Over Others
Strengthen Your Brand, Competitive Position and Investment Attractiveness
A Practical 90-Minute Workshop for Startups and Entrepreneurs
Why do some startups attract customers, investors and strategic partners while others struggle to gain recognition, even when they have excellent products or innovative technologies?
Building a successful startup requires more than developing a strong product or service. Entrepreneurs must communicate their value, differentiate themselves from competitors, establish credibility and demonstrate why their business represents an attractive commercial opportunity.
These challenges become particularly important when approaching investors. A compelling technology or business idea is rarely sufficient on its own. Investors also want to understand a startup's market positioning, competitive advantages, growth potential and ability to attract customers.
This interactive workshop introduces Ascension Branding Theory (ABT), a research-based strategic branding framework designed to help startups strengthen their market position and build a more compelling commercial identity.
The workshop explores how strategic branding can support business growth, improve communication with potential investors and help entrepreneurs present their businesses as credible, differentiated investment opportunities.
What You Will Learn
Strengthen your competitive position: Understand why customers choose certain businesses over others and how to differentiate your startup in a crowded marketplace.
Increase your attractiveness to investors: Learn how stronger positioning, clearer value propositions and greater commercial credibility can support fundraising efforts.
Communicate your investment potential: Present your startup's competitive advantages, market opportunities and growth strategy more convincingly to potential investors.
Build credibility and customer trust: Develop a brand identity that supports confidence among customers, investors and strategic partners.
Connect branding with business strategy: Discover how strategic branding can contribute to customer acquisition, market development and long-term business growth.
Avoid common strategic mistakes: Identify weaknesses in branding and positioning that may undermine commercial performance or investor confidence.
Who Should Attend?
This workshop is designed for:
Startup founders and entrepreneurs seeking to strengthen their market position.
Early-stage businesses preparing to approach angel investors, venture capital firms or other funding sources.
Startups seeking to improve their commercial credibility and investment readiness.
Business development, marketing and management professionals.
Accelerators, incubators, venture studios and startup-support organisations.
Investors and investment professionals interested in understanding how strategic branding can strengthen portfolio companies.
About the Speaker:
Henrik G.S. Arvidsson is a business consultant, researcher and former McKinsey & Company consultant with experience in business strategy, entrepreneurship and commercial development.
He is the author of Ascension Branding Theory, a research-based strategic branding framework developed to help startups approach branding as an integral part of business strategy, competitive positioning and commercial growth.
Event Details
Format: Online, interactive workshop
Duration: 90 minutes
Participation: Free of charge
Date and time: To be confirmed
Welcome!