Know Who Buys First: Live ICP Workshop

​Live online workshop for founders with paying customers. Hosted by M Accelerator.

​Apply for a hot seat

​Your ICP is a guess. "SMB owners, 25 to 45, tech-savvy" describes a crowd. To grow, you need to know who buys first, and where to find them this week.

​Founders who reach revenue fast treat their ICP as a hypothesis. They study real buyer behavior and run cheap tests to confirm it or drop it, before they spend months on the wrong market.

​In 60 minutes, hands on we'll work through:

• ​Why personas fail, and what to build in their place

• ​One real buyer, taken apart: the trigger, the behavior, the option they left behind

• ​Signals over attributes: who you rule out is your sharpest targeting tool

• ​How to test your ICP in 7 days

​Everyone writes their ICP in the room. Three founders get a live hot seat on their own business: apply in the registration form.

​Who this is for: founders with paying customers who still cannot say exactly who buys and why. If you are pre-revenue, or you want a webinar to play in the background, skip this one.

​Bonus: every attendee leaves with a tool and a credit to run their first ICP test the same week.

​Warm up first: The ICP Lens takes three minutes and gives you your ICP card. Bring it to the session. https://mediars.studio/lab/icp-workshop/?src=luma